Supermarket organics

Thanks for this question, Irina. All food products on sale in the UK that are labelled organic have to be bonafide organic foods. They do all comply with this definition, as there are strict legal guidelines that guarantee authenticity.

However, large supermarket chains often manage to sell organic food much cheaper than independent stores because they buy them for a lower price. Often this lower price is so low that the farmers growing your organic dinner actually make a loss. Also, the organic foods sold cheaply by large supermarket chains are often imported huge distances, adding to damaging pollution and undercutting UK farmers. And supermarket organics generally comply to the minimum legal organic guidelines, whereas independent stores like Fresh & Wild, plus box schemes like Organic Delivery Company often go a lot further in terms of organic quality.

Ysanne